Waldo is a strategy engine purpose-built to help agencies and brand teams win more pitches and expand accounts.

Unlike generic AI tools, Waldo comes loaded with automated workflows—like Brand Audits, Audience Profiles, the Four C's, and Competitive Analyses—shaped by years inside top agencies and thousands of hours of strategic research.

No prompts needed. Just launch a workflow and go. Waldo also has agents to help you surface smart, relevant insights fast. And when you need something more tailored, you can build custom workflows to match your team's exact needs—no coding required.

Waldo supports all major LLMs, giving you flexibility without sacrificing performance. It's strategy, streamlined.

Waldo is built to support strategy-driven work across teams. Here are the most common ways teams use it:

• Strategy & Planning Teams use Waldo for ongoing brand strategy, brief development, campaign planning, and more.
  Example: A strategist runs a Brand Audit and Audience Deep Dive workflow to shape a new campaign direction in under an hour.
• New Business & Growth Teams rely on Waldo to move fast on RFPs and win more pitches.
  Example: A pitch lead uses the Four C's workflow to quickly reframe the consumer problem and stand out in a competitive deck.
• Account Management Teams stay one step ahead of client needs with always-on Brand Dashboards.
  Example: A Group Account Director uses Brand Dashboards to track client category moves and bring proactive ideas to QBRs.
• Brand & Product Marketers use Waldo to understand the competitive landscape, surface white space, and pressure-test positioning.
  Example: A product marketer uses the Competitive Analysis workflow to prep for a feature launch and anticipate market reactions.

Waldo is available through both monthly and annual subscriptions, with discounted rates for annual plans. Check out our pricing page for full details, or book a demo to talk through the best option for your team.

For freelancers and solopreneurs, we've created Waldo Community—a shared public workspace that gives you access to Waldo's full power at a nominal cost.

Absolutely! We offer a free trial so you can explore Waldo before committing. Sign up to get started. Need more time or want help making the most of your trial? You can book time with a product expert anytime.

Waldo pulls from a wide range of sources to deliver richer, faster insights:

• Social platforms like Facebook, Instagram, X (Twitter), LinkedIn, Reddit, and TikTok, so you can analyze sentiment and conversations without needing a separate social listening tool.
• Ad libraries including Meta, LinkedIn, and Google, to track competitive creative and uncover messaging patterns using built-in text and image analysis.
• Paywalled sources you already subscribe to, allowing you to pull data from providers like Stylus, WARC, or Statista all in one place—no more toggling between tabs.
• Uploaded files, such as PDFs, PowerPoints, spreadsheets, and research reports, which Waldo can read and analyze alongside live data.
• Web data with advanced filters, including control over date range, domains, keywords, and regions—so you only get what's relevant.
• Proprietary trends database, built by Waldo to surface emerging behaviors, cultural signals, and category shifts.

Yes! Waldo makes it easy to build custom workflows and agents tailored to how your team works—no coding required.

It's much more powerful than building your own GPT, and we provide tooling that's purpose-built for strategy. You can specify exact research steps, define inputs and outputs, and embed your preferred frameworks. It's a smart way to codify how your team tackles briefs, audits, or pitches, so anyone on your team can work like your best strategist.

Whether you're replicating an internal process, adapting a client-specific framework, or creating something entirely new, custom workflows let you scale your way of thinking across teams.

It's made for agencies and brand teams, with both automated workflows (step-by-step research and synthesized processes) and agents (autonomous helpers for open-ended or recurring tasks), proprietary data sources, and all designed by strategists with decades of agency experience.

These workflows are continuously updated by our expert team based on real-world usage across top agencies and brands so Waldo evolves with the industry, and with you.

We've done millions of hours of research for some of the world's leading organizations, and we know how sensitive that work can be. That's why Waldo was built from the ground up to be a privacy-first platform.

• Waldo is SOC 2 compliant, meaning we meet rigorous standards for data security, availability, and confidentiality.
• Your confidential information is never used to train AI models, and it's never shared without your explicit permission.

For more detail, see our Terms of Service and Privacy Policy.